Generating Leads in 2019 - Easy Internet Business Ideas

  • Generating Leads in 2019

    June 11, 2019 By EasyInternetBusinessIdeas 0 comments

    Sometimes in marketing you can get bogged down in looking at impressions, likes, click through rates and other key performance indicators that the ultimate goal of a campaign can, well, become blurred.

    Looking at it simply, e commerce clients want more transactions and service based businesses want more leads coming in. As a marketer that’s your goal, all the clicks, impressions and engagement mean nothing in comparison.

    Transactions and leads are two different things and they require very different approaches. Here’s a few ways you can start bringing in more leads.

    1. Gated Content

    Gated content is essentially putting a barrier in front of your content that can only be unlocked when the user performs an action like signing up to your mailing list or liking your facebook page. In essence, users will become more qualified in exchange for your good content!

    The trick is to give a bit of your content for free, tease the user and make them want more. Think of it like a Soap Opera. The bar for quality content is very high, if you cop out on quality you’re not going to get the return you wanted.

    2. Guest Blogging

    It doesn’t matter the vertical you’re in, guest blogging has its place. Guest blogging is a great tactic for SEO, but if you’re writing as an authority figure you could influence the readers of another website to enquire about your services. If this is your goal, you really need to go over the top with the quality of content you produce. You HAVE to give value, otherwise it’s a complete waste of time.

    The exposure is what you’re after, the benefits of a do-follow backlink are just a benefit.

    3. Native Content

    If guest blogging isn’t for you, native content could be an alternative. So native content is a good option if you have the cash. The benefit of native content is you can be much more promotional than guest blogging.

    4. Video Marketing

    Video is taking over the web. Users spend more time watching videos these days than ever before and marketers across the world are seeing gigantic returns on investment in video.

    If you’re looking to generate leads, invest in video. Youtube now pulls in over 1.8 billion users every month. Think of the potential you could achieve by creating high quality videos that provide value.

    Youtube’s AD system is pretty cheap too.

    4. Video Marketing

    Video is taking over the web. Users spend more time watching videos these days than ever before and marketers across the world are seeing gigantic returns on investment in video.

    If you’re looking to generate leads, invest in video. Youtube now pulls in over 1.8 billion users every month. Think of the potential you could achieve by creating high quality videos that provide value.

    Youtube’s AD system is pretty cheap too.

    5. PPC

    Talking about ads… Have you tried your hand at PPC? It can be tricky getting a cheap cost per click but once you’ve refined your campaign, PPC can be a great lead generation system. PPC might not be the best option for your industry, it totally depends.

    6. Influencer Outreach

    Influencer outreach is the process of finding people who have a large presence online. It could be someone on Instagram with 100,000 followers or someone who only has 1000 followers. You’re going after content creators that have an audience. The size of that audience doesn’t matter, what does matter is the engagement they receive per post.

    A good relationship with an influencer can lead to invaluable healthy signals for your brand.

    7. Face To Face Marketing

    Face To Face marketing  is old fashioned but can be exceptionally powerful in 2019. Consumers are constantly being targeted online with ads, chatbots, emails etc. They lack the value of a face to face conversation. Sure, it can be hard to scale but if done in combination with digital marketing strategies, you’ll generate some great leads.

    An agency like Acwyre can help you launch a perfect face to face marketing campaign.

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